The 618 Shopping Festival is now one of the most anticipated retail events in Hong Kong, second only to Singles’ Day in terms of size and shopping frenzy. What began as JD.com’s anniversary celebration has turned into a global mid-year sales bonanza, embraced by international brands and local retailers alike. From fashion to electronics, health supplements to home goods, 618 offers deep discounts, bundled promotions, and member-only perks that are too good to miss. Here’s everything you need to know to shop smart and save big this June.
What is the 618 Shopping Festival?
Originally launched by JD.com in China, 618 refers to the date June 18 and marks the company’s founding. Over the years, it has expanded into a multi-week event where retailers roll out some of their best deals of the year. In Hong Kong, the 618 Shopping Festival typically runs from early June to around the end of the month, with many offers peaking in the days surrounding June 18.
Where to Shop in Hong Kong
E-commerce platforms are the heart of the 618 experience. Zalora, Farfetch, Yoox, and Stylevana are offering sitewide discounts, coupon stacks, and free shipping options. These sites often feature tiered promotions, such as 12 percent off with no minimum spend, or up to 20 percent off when you hit a specific purchase threshold.
Major brands are also getting in on the action. Nike Hong Kong is offering 20 percent off when you buy two full-priced items, or 25 percent off when you buy three or more discounted items. Adidas has a similar model, and adiClub members enjoy an extra 10 percent off with a minimum spend. Lenovo is providing up to 40 percent off select PCs and accessories, alongside flash deals and trade-in rebates.
For beauty lovers, Stylevana is featuring up to 20 percent off on skincare bundles, while iHerb offers 25 percent off select supplements, hair, skin, and nail essentials with promo codes. New customers can stack additional savings by using welcome coupons.
Local lifestyle brands are also participating. Cella Master Wines is giving up to 18 percent off wines, spirits, and glassware, plus additional discounts on orders over a certain amount. Q-Pets is offering multi-buy pet food promotions, and Marathon Sports has discounted footwear and apparel from brands like Hoka, Asics, and Adidas.
How to Maximize Your Savings
To make the most of the 618 Shopping Festival, preparation is key. Start by identifying what you really need—whether it’s a tech upgrade, wardrobe refresh, or wellness restock—and track the prices leading up to the sale to ensure you’re getting real value.
Join loyalty programs wherever possible. Many brands reserve extra perks for members, such as early access, bonus discounts, or free gifts with purchase. It’s also wise to subscribe to newsletters from your favorite retailers, as they often release limited-time promo codes through email or app notifications.
Don’t forget to search for promo codes for 618 festival on deal aggregator sites or directly through brand campaigns. These extra codes can often be stacked with existing discounts for even greater savings.
Use credit card offers or e-wallet rebates when available. Platforms like AlipayHK, WeChat Pay, and select bank cards may offer cash rebates or additional percentage discounts, especially on high-ticket purchases.
Finally, shop early. Quantities are often limited, especially for flash deals, and the most popular sizes or styles tend to sell out quickly. Some sites offer early access or pre-sale events, which are perfect for grabbing your must-haves before the crowd rushes in.
Conclusion
The 618 Shopping Festival in Hong Kong is more than just a sale—it’s a full-blown shopping experience packed with opportunities to save across every category. Whether you’re a fashion-forward trendsetter, a tech enthusiast, or someone restocking daily essentials, 618 is the perfect time to shop smart. With a little planning and the right promo codes for 618 festival, you can score some of the year’s best deals without breaking a sweat.
